We all know that streaming services such as Spotify, Soundcloud and Google Play Music have changed the way people enjoy and consume music. While these subscription (or freemium) services offer a way to sample and experience from a large catalog, eMusic customers have many reasons as to why they continue to buy mp3s and what is rewarding about owning a music collection.
1,700 eMusic members that filled out our customer satisfaction survey in July were asked about their streaming vs. owning habits. Virtually no member indicated that they weren’t streaming music, but reported that 83% of the time they are listening to their own music collection vs. a streaming music service. In addition, when asked “Why do you purchase some music instead of purely using a streaming service,” the top reasons selected were “I prefer to own my music instead of renting,” “To support favorite artists,” and the freedom to “manage and curate” and “listen to purchases whenever I want.”
Music, it seems, isn’t just a product to be served on demand – it’s an experience that is rewarding in its own way.